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resume

Experience

2017 - Present

Artist & Project Management

SET THE TONE . (Freelance)

Development & management of various artists, events and projects within the wider international music and cultural industry. Responsible for digital marketing, campaign strategy, international tours, PR, budgets, logistics and social engagement. 

2022 - 2026

Label & Project Management

Frequency Music

Responsible for team management, digital marketing, communication, PR, development of artists & release campaigns, international relations, general business development and events. 

2017 - 2020

Project Management & Digital Marketing

AEI Music

Campaign and project management and digital marketing for both artists & record labels like UKF, TheSoundYouNeed, Drum&BassArena and NCS amongst others. Head of international relations, events and communications.

2015 - 2017

Global Marketing, PR & Project Manager

Armada Music & Armin van Buuren

Responsible for global PR, Digital Marketing & Project management. Experience with international campaigns, fan engagement and branding. From artist and events management to project timelines and budgeting.

Purpose Driven Projects

2021 - 2022

Founder & Project Management

K*tkanker Book Project

Amsterdam, Netherlands

Founded a non-profit initiative to raise awareness for women in healthcare; focused on diversity & inclusivity, driving strategic planning, volunteer coordination, partnerships, fundraising, PR and communication.

2017 - 2020

Founder & Event Lead

shesaidso.amsterdam

During my time at Community College, I explored a variety of artistic disciplines, which helped me discover my passion for project management and event planning in the creative field.

Skills

Project & Event Management

Strategic Planning & Execution

Budget & Logistics

Digital Marketing, PR & Communication

Languages

Dutch (native)

English (fluent)

German (basic)

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